Know what the Client is Expecting

Filed under: Personal Trainer

In order to become efficient in your approach to marketing your services as a personal trainer it is important you recognize how it is your potential niche client may search you out. Naturally, you may be referred by other clients, however, in order to attain referrals, you must first make it known to your niche client you are available. One way to market your services is by way of a website.

Youll need to include keywords within the content of your site associative with a) Where you conduct personal trainer services; and b) Your area of specialty. Without becoming too involved with the intricacies of Internet marketing, it may be reasoned your client is going to be searching you out by typing in keywords within the search engines relative to where it is they live and what he or she is trying to accomplish. For example, if you are located in Los Angeles, your client may perform a search using the keywords: Los Angeles Personal Trainers. Further, it is even more likely the client may also search by a certain neighborhood as well. Therefore, keep this in mind when composing keyword content for your site.

Also, since the industry, currently, is not regulated there are a good many so-called personal trainers hanging out their shingles who are not qualified at all to do a good job. Take advantage of the fact that a fair amount of the competition does not have anything to back up their claims of being knowledgeable personal trainers by showing your certifications on your website and also on your off-line print media. Training certifications that have received acclaim within the industry include: ACE, ISSA, and NASM to name a few.

It is good to have a sub-specialty under your belt, especially if there is great demand for it in your area or you believe you can get into certain doors using it. One sub-specialty is assisting women get into shape after pregnancy. Post natal, in this regard, would be your sub-specialty. There are other personal trainers who work with body builders. Therefore, if this were the case, youd list personal training for body builders as your sub-specialty. In this way, your niche audience knows immediately you are available to help them with their fitness requirements.

Think about the way you are going to conduct business. Many personal trainers bring the fitness equipment to the clients home. If you do this, you can charge your client a higher rate for the convenience and your client, once he or she has looked around for services, may realize it. By meeting your client at a gym, you can provide a discount: Some people who are one a budget will choose this option.

Provide your prospects with one complimentary workout so they can evaluate the session. Many personal trainers get their foot in the door by using this technique. If your potential client believes he or she can use your services after the workout, you can set up a payment schedule at that time. You can also allow your client to pay for the first session, and if they decide to go with you, you can as a bonus deduct the initial workout fee from the workout bundle purchased.

Lastly, your potential client knows he or she is going to be seeing you two or three times a week for several weeks, so make sure you build a good initial rapport with him or her. Youll want to make certain the prospect feels you are trustworthy, dependable and likable. Listen attentively to the needs of your client and then address those needs by providing the utmost in services.