Let My People Go Surfing: The Education of a Reluctant Businessman [Paperback]

Amazon.com Review

Like the carefully engineered dies which created his company’s first products–steel pitons and carabiners which climbing enthusiasts would recognize as primitive forerunners of today’s sleeker gear–Yvon Chouinard is if nothing else an original. How many other shy French-Canadian boys become surf-and-climbing bums, then blacksmiths forging their own play tools, and eventually founders of world-renowned sports equipment and apparel companies like Patagonia? How (more…)