In many cases, promoting a local sports team is easier said than done. Since local team owners and supporters lack the boundless financial resources of big-name national franchises, spreading the word while sticking to a budget can be an uphill battle. However, thanks to new technology, promoting your team without breaking the bank is a piece of cake. When considering the various avenues of online promotion, you can’t go wrong with social media. Free and easy to use, popular social media outlets like Facebook and Twitter can play an integral role in earning your local sports franchise the recognition it deserves.
Create and Regularly Update a Fan Page on Facebook
The first step in your social media campaign should be the creation of a Facebook fan page. Fortunately, creating a fan page is no more challenging than setting up a regular Facebook account – in other words, “not very.” The top of this page should feature your team’s logo, as well as a group photo of the coaches and athletes. This page will instantly attract followers who are already familiar with your franchise, but your true goal will be capturing the attention of new fans. To this end, encourage your followers to share your posts. A single share from a high-profile follower can bring the existence of your team to the attention of hundreds, if not thousands, of prospective fans. Additionally, make a point of creating at least one new post each day and encouraging discussion amongst your fans. An inactive, sporadically-updated fan page will quickly lose the attention of both current and prospective followers.
Post Videos on YouTube
The second step in spreading the word via social media is creating a YouTube account for your team. Although fan pages serve an important purpose, some people need to see teams in action before throwing their support behind them. With this in mind, post exciting highlights from each of your games, as well as pre- and post-game discussions. During your off-weeks, post detailed video profiles of the various players, coaches and team supporters. This will help bring new fans up to speed and provide insightful information to existing ones.
Interact With Fans
Facebook, Twitter and, to a lesser extent, YouTube allow you to interact with fans in real time, making social media the perfect medium for addressing questions and concerns in a timely manner. Consumers, particularly sports fans, appreciate having their voices heard, and there’s no better way to make them feel important than answering their queries – the quicker, the better. To ensure that no fan queries fall by the wayside, closely monitor your team’s Facebook fan page, Twitter account and YouTube channel throughout the day.
In the digital age, it’s become easier than ever to promote people and products – and local sports teams are no exception. If you’re tired of going the traditional promotion route – i.e., newspaper ads, TV commercials and radio spots – start using new technology to your team’s advantage. According to Sports Business Daily, social media can help teams that are virtually unknown garner instant recognition. As you’ll find, popular social media outlets can prove invaluable when it comes to putting fans in seats.