When looking to promote a website, social media profile or blog about a local Phoenix-area sports team, you have a unique advantage that not every online developer has: a more immediate connection with your target audience. AZ Central reports that Phoenix is one of the most affordable cities in the nation for sports fans to live in – so there are plenty of people out there in the Phoenix area for you to engage. Learn how to divvy up your efforts between online and offline marketing when driving people to your online content.
According to ScribbleLive, 66 percent of sports fans go online at least once a day for a sports-related reason, such as checking stats and watching games. You have the eager audience ready to visit your website or social media profile, so don’t just give them scores and updates to game schedules. Encourage them to visit local businesses for exclusive discounts when they mention your site or hold events like sports trivia nights at local dining establishments. Work with these businesses to cross-promote; you’ll promote their sports-related events and news on your site, and they’ll put ads for your website in their stores, offices or restaurants.
Research the Demographic
When selecting local businesses for your cross-promotional activities, do the research and target the right demographic. Pride for local sports teams is widespread in Phoenix, but you’ll do better with a sports bar’s sponsorship, for example, than a daycare’s if looking to encourage more sports fans to visit your site. But even a daycare has possibilities if you and the owners are clever in how you promote the local team.
If you target your efforts to the right segment of the sports fan population, almost any business will do. It all goes back to a shared love for sports that’s widespread in the community and how much effort you want to put into your offline campaigns. For example, selling or giving out t-shirts with your website logo on them or even passing out pencils with your website address on them can connect you with fans at schools and daycares, who will then spread the word to their parents. Offering discounts on beer is something that will go over well at the sports tavern.
Attend Local Non-Sports Events
Take advantage of the large number of sports fans in the local area by getting your online brand out there even at events not tailor made for sports fans. Sponsor a local food festival or secure a booth at a music festival where you pass out swag with your website address. Put on a suit and attend a local commerce convention, presenting potential investors with your business plan and website stats. See if the local airport will let you put up pamphlets or cards advertizing your online brand that people who land can scan with their smartphones for an instant connection.
Promoting local sports coverage means getting out into the community and helping your online “brand” become a part of the local sports scene. That means working with local businesses and creating sponsorships so you can promote each other to your shared target demographic. Online marketing, while still essential to your sport site or social media profile’s success, has its limits. It doesn’t make you seem like a valued member of the community quite like the grassroots efforts to get your name out there in physical locations throughout the area does.