Web content creation is something your local sports franchise takes seriously. However, devoting considerable effort to pumping out blog posts and feature articles that few people read is far from a productive use of your time. As it turns out, the problem may not lie with your content – but rather your promotional efforts (or lack thereof). Fortunately, there are several simple yet effective ways to point fans in the direction of your web content. If you’re tired seeing your content go unappreciated, don’t hesitate to utilize the following promotional techniques.
1. Offer Incentive to Leave Feedback
In recent years, many businesses have increased their respective blog readerships by providing people with incentive to read their posts and leave feedback. These incentives generally don’t constitute tremendous rewards, either. In most cases, digital coupons – even those with very limited windows of use – are enough to encourage fans to pay attention to your updates. Luckily, local sports teams should have no problem coming up with ideas for coupons. Coupons for complimentary or discounted refreshments, team swag or game tickets are sure to draw eager fans to your team’s website – and more importantly, the content found on said website. As Content Marketing Institute points out, feedback can as an invaluable roadmap for future content creation endeavors, so remember to encourage it at every possible opportunity.
2. Promote Your Website at Games
Home games provide local teams with the perfect opportunity to promote their web content. To maximize exposure, make sure every fan in attendance is given a promotional flyer as they enter the venue. This flyer should contain information about your website, its content and why this content is of interest to fans. If you’ve decided to offer feedback incentives, this flyer is the perfect place to mention them. Additionally, take care to emphasize that fan support plays an integral role in your team’s continued existence – and that any feedback offered in response to your web content is very much appreciated.
3. Mention Your Web Content in All Your Advertisements
Local sports teams rely on traditional media for a lot of their promotional efforts. Purchasing ad time on local TV outlets and radio stations – as well as ad space in local circulars – can bring your team to the attention of countless individuals in your city or township. Furthermore, these time-tested advertising staples can make both current and prospective fans aware of your team’s web content. To this end, make a point of mentioning your website and the type of content visitors can expect to find there in every television, radio and print ad that your team produces. As you’ll find, this type of cross-media synergy can facilitate a dramatic uptick in visitor numbers and fan feedback.
Drumming up enthusiasm for a local sports team can be an uphill battle. Because they lack the seemingly inexhaustible financial backing and exposure of national franchises, it’s important for local teams to consistently keep fans engaged – and worthwhile web content can help you do just that. However, in order for this content to work its magic, you’ll need to put your all into promoting it.